Should hospitals kick vendors out of the OR?

Medical sales representatives have long had a close relationship with physicians, providing services as surgical consultants as well as medtech dealers. However, that dynamic may be about to change in a big way. For example, Loma Linda University Medical Center in California is getting deep discounts for certain knee and hip implants by training its own staff to take the place of high-paid company sales representatives. This “rep-less sales model” may be good news for hospitals looking to cut their surgical costs, but it’s a mixed blessing for the medical device industry.

Source: MassDevice